Newspapers: Meeting the Challenge
Newspapers companies are engaged in change as they adapt to today's landscape by implementing multi-media platforms and adjusting tactics to win and retain readership.
This year isn't likely to mark the complete resurrection of the publishing industry, but it could bring fewer layoffs and upticks in subscription and circulation, Zacks predicts.
Amid the constant search for answers to improved business has come a new partnership between Gannett's U.S. Community Publishing and USA TODAY, in which local editions of USA TODAY will be included inside print editions and e-newspapers of 35 Gannett dailies in the U.S. The rollout begins in the first quarter.
The partners' pitch is consumers will receive expanded national coverage while providing editorial staffs with the capability to provide more of their own quality local news and information. The USA TODAY edition will include national news, money and life content while its sports coverage will be integrated into local sports sections, giving the publication a seven-day a week print presence. The partners tested the initiative in the fall in Indianapolis, Rochester, N.Y., Fort Myers, Fla. and Appleton, Wis.
"We can now deliver more of the local content that is so important to our readers, while also providing quality national and international news from USA TODAY," said Robert Dickey, U.S. Community Publishing president. "We are thrilled by the positive feedback from consumers and advertisers in our pilot markets and look forward to expanding this offering in other key Gannett communities."
Other Gannett innovations include creating a national news desk to seamlessly share local and national news across all markets; technology upgrades; and launching a one-stop shop for digital marketing services.
Ron Burgundy of Anchorman fame has won a "place of honor" at the Newseum in Washington, D.C., where the release of Will Ferrell's sequel has inspired the creation of a special exhibition teaming movie props and glimpses into real-life sexism and racism that existed in the 1970s in the news industry. In an eight-minute film, broadcast stars reminisce about newsroom life in the '70s.